Good questions.

Yes — MSG is one of the most studied food ingredients on earth and is recognised as safe by food authorities worldwide, including FSANZ here in Australia. It's the same glutamate found naturally in tomatoes, parmesan and mushrooms. And to be clear: only the Umami Seasoning (the Red Can) contains MSG — Meat Velvet, Shanghai Nights and Emperor's Dust are all MSG-free.

The whole range is vegan-friendly — no animal products in any can. (We're not certified vegan, so we say 'friendly' and mean it.)

Umami Seasoning contains no gluten ingredients (not certified gluten-free). Shanghai Nights contains soy and may contain traces of gluten, milk, sesame and peanut. Every can lists its full ingredients — when in doubt, read the label or ask us.

Two years shelf life, and 40 servings per 200g can (5g serves, straight off the label). Store it like any spice: cool, dry, away from the stove steam.

Start with a teaspoon per dish and adjust. YUMYUM amplifies what's already there — season normally and let the can do the lifting.

1–2 tbsp Meat Velvet + 1–2 tbsp water per 250g sliced meat, mix through, rest 30 minutes, then flash-fry. It helps the meat fibres hold their moisture at high heat — the same velveting technique Chinese restaurants have always used.

Free Australia-wide on orders over $50 — any three-pack or bundle gets you there. Under $50 it's $10 standard, $15 express.

Orders ship from Sydney within 1–2 business days. Most of the east coast sees the lucky cat within the week.

Email info@whatisyumyum.com with your order number and a photo — we'll replace or refund, no interrogation.

Yes — we ship to NZ ($11), and 20+ countries worldwide ($20 flat). US cooks can also order domestically via our Amazon US store.

Woolies stocks the 90g taster size, exclusive to retail. The full-size 200g cans, bundles, 1kg canister and the cookbook are online exclusives — they never hit the shelf.

Yes please. Head to the contact page and choose 'Wholesale' — we'll send the trade pack and pricing.